PORTFOLIO
Our work spans ecommerce, AI automation, and custom platforms — but the common thread is simple: we solve problems where technology directly impacts revenue, operations, or people.
This portfolio is not a gallery. It's a record of decisions, trade-offs, and outcomes.
We don't group projects by technology. We group them by the business problems they solved.
Each project starts with what was broken — not what stack was used.
We highlight trade-offs, constraints, and why choices were made.
Screenshots are secondary. Impact is not.
WHAT WE DO
We work at the intersection of ecommerce infrastructure, AI-driven automation, and conversion-focused engineering.
Shopify, Magento, BigCommerce, WooCommerce — we build, migrate, and optimise stores where performance and conversion are non-negotiable.
Custom AI systems, workflow automation, and intelligent pipelines that reduce manual work and surface the right decisions at the right time.
WhatsApp Business API integrations that automate order updates, support flows, re-engagement, and sales conversations at scale.
MERN-stack custom platforms and headless commerce architectures for businesses that have outgrown off-the-shelf solutions.
Decentralised applications, Solana-based platforms, and blockchain-integrated web experiences built for real-world use cases.
Store speed optimisation, checkout flow redesign, and AI-assisted support systems designed to recover revenue, not just traffic.
Projects where technology directly influenced sales, conversion, or customer decision-making.
Shopify + Custom Backend + AI Chatbot
Problem:
High cart abandonment and inconsistent support responses during peak hours.
Key Decision:
Replace scripted chat with an AI system trained on policies,
pricing logic, and conversion signals.
Outcome:
Reduced abandoned carts and eliminated dependency on live agents at night.
Magento + MERN Stack
Problem:
Slow storefront performance and fragile customizations.
Key Decision:
Decouple frontend while preserving Magento's backend strengths.
Outcome:
Faster releases, improved stability, and clearer ownership boundaries.
WhatsApp Business API + Shopify Webhooks
Problem:
Support team overwhelmed with order status queries post-purchase,
eating into response time for actual issues.
Key Decision:
Automate order confirmations, dispatch alerts, and delivery updates
through WhatsApp while routing real complaints to humans.
Outcome:
Support load on routine queries dropped significantly.
Customer satisfaction improved with real-time proactive updates.
WooCommerce + BigCommerce + Custom Theme
Problem:
WooCommerce site struggling with scale — plugin conflicts,
slow checkout, and unreliable inventory sync at high order volume.
Key Decision:
Migrate to BigCommerce for native scalability while preserving
all SEO equity and customer data during transition.
Outcome:
Zero downtime migration, checkout speed improvement,
and eliminated recurring plugin-related incidents.
LIVE WORK
Real products, real users, real outcomes. These are live systems we designed, built, and shipped.
amritvale.com
What it is:
A D2C wellness and natural products brand, built on WordPress with
WooCommerce. The focus was performance, brand consistency,
and a checkout experience optimised for conversion.
What we built:
Outcome:
A fast, brand-consistent storefront that converts browsers into buyers —
with a CMS the client team can manage without developer dependency.
skill-stake.com
What it is:
A blockchain-powered competitive gaming platform where players stake
SOL and compete in skill-based matches. Built on the Solana network
with Phantom Wallet integration.
What we built:
Outcome:
A fully functional, trust-minimised competitive gaming platform
where payouts are governed by code — not operators.
CASE STUDY
This project wasn't about adding features. It was about fixing how revenue decisions were made at scale.
Mid-sized D2C brand operating on Shopify with high traffic during sales and inconsistent support coverage.
Limited support team, strict refund policies, and zero tolerance for hallucinated responses.
Scripted chatbots couldn't handle nuance. Live agents didn't scale economically.
The business was losing money not because of traffic or pricing, but because decision moments were unmanaged. Cart hesitation, refund threats, and delivery anxiety were handled inconsistently.
POST-MORTEM
Not every project fails because of bad code. This one failed early — and succeeded later — because we treated the failure honestly.
This post-mortem exists because pretending everything succeeds helps no one — especially the next client.
Saying no is part of delivering quality.
We're not the right partner for every project — but we're a strong one for complex systems that matter.
Review Your System With Us